Discovering Switzerland – Beyond the Postcards

Serene nature in Soerenberg

Finding beauty in the quiet corners and flavors of the Alps.

When people think of Switzerland, they often imagine picture-perfect mountains, chocolate, and luxury watches. But for me, Switzerland is something deeper — it’s a storybook of hidden valleys, family-run farms, early-morning cowbells, and the quiet pride of local traditions.

Over the years, I’ve planned countless trips for my friends and family — hikes through foggy moors, picnics in Emmental meadows, brunches on alpine farms. Every outing became a chance to slow down, taste something new, and hear stories passed down through generations.

I’m a naturally curious person. I love learning about the history behind a small mountain chapel or how a specific cheese is made in one village but not the next. And sharing those stories brings me so much joy — whether it’s over a fire at the end of a hike or a spontaneous detour to a local bakery.

Starting Hidden Helvetia is my way of turning this passion into something more. My goal is simple: to help others discover the real soul of Switzerland — one experience, one flavor, and one story at a time.

Whether you're a local looking to reconnect or a traveler wanting something different from the usual tourist trails, I hope you’ll join me on this journey.

See you on the trail!

Yours,

Marta